Agreement Reopens Direct-to-Consumer B.C. Wine Sales to Alberta
A new agreement between British Columbia and Alberta means B.C. wineries can again ship their products directly to Alberta consumers, reopening a vital sales and tourism channel for B.C.âs wine industry.
âB.C. wines are world-class and should be enjoyed across Canada and around the world,â said B.C. Premier David Eby. âToday's agreement ends the temporary ban on direct sales to customers in Alberta, and that's a win for B.C.âs grape growers and wineries, as well as a win for Albertans who have excellent taste in wine.â
British Columbia and Alberta have signed a memorandum of understanding, which will provide a path forward for B.C. wineries to sell directly to customers in Alberta.
âPeople around the world are eager to enjoy our award-winning wines from B.C.,â said Roly Russell, MLA for Boundary-Similkameen. âThis agreement is great news for our wineries and for all those Albertans who want the freedom to choose the wines they want. Our wine sector underpins so much mo…
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