Valentine’s Day marked the “soft opening” of Country Grocer’s newest addition—freshly cut fruits and vegetables in its produce section.
You can attend the Grand Opening on Thursday, February 15: the cooler shelves will be fully stocked with glistening colours and tasty cuts.
The cooler features halved papayas and small watermelons; fresh blackberries, blueberries, and strawberries; fruit dip and guacamole; salsas that taste like they were made in Mexico; and much more.
And then, peculiarly, chopped onions! Why? Because one of the goals of this cooler is to make cooking and eating easier and healthier and to make shopping even better for its customers.
For example, busy people can walk into the produce section, choose their pre-cut vegetables, then take five steps over to the rack that has pre-mixed grains for a soup from scratch, and go home to make a family meal. Soon, Country Grocer be adding chopped celery, carrots, and fresh chopped garlic to make stews, soups, and stir fries even easier.
Often the easy choice for people who are too tired or busy is something like a frozen pizza. Wendy Faith, who previously worked in the café, was trained on Vancouver Island to set up this project. In her words, “Salt Spring Island has a different demographic here than other Country Grocers do. People like healthier choices and to eat a little closer to the earth, and not so processed. But a lot of people are busy here, so the end game is to make eating more easy and convenient.”
She added that she is “lit up like a Christmas tree.” This project is “such a plum. It’s a creative and interesting opportunity!” That’s the kind of passion behind the fresh-cut fruits and veggies cooler.
She added that Country Grocer sincerely has its customers at heart as it rolls out this new addition, and it has a lot of ideas about where it could go and what would best serve islanders.
As Wendy put it, “The bottom line is — keep coming by and checking the cooler because this is a work in progress.”
Happy Valentine's Day from Country Grocer!